China Dairy Corporate, Portfolio, Supplier and Pricing Strategy

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One of China's largest dairy companies is facing growth and profitability problems. Rapid growth has led to eroding margins while quality control problems have occurred at the operations, retail and wholesale level. Government levied fines and tainted products threaten the company as it plans to overhaul its retail structure to improve quality and increase its margins via premium-priced products.

Via a series of studies, we help this emerging multi-national secure its core Chinese market to support a major regional expansion across South-East Asia .  

The objective is tominimize risks in the domestic market, to increase profits and fund its growth.

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